Jesus Washes Whiter

In this best-selling irreverent and devastatingly factual history of the «advertising» techniques of the Catholic Church, Ballardini (a successful copywriter, college professor, and brilliant essayist) boldly deconstructs Catholic doctrine, ritual, architecture, and worldwide proselytizing from the age of Saint Paul to the death of John Paul II and the recent election of the new Pope, revealing the underlying elements of propaganda and pragmatism and providing a major contribution to a new alternative history of the Roman Catholic Church - the corporation with the most effective and invasive marketing methods in Western history.

Bruno Ballardini lives between Rome and Tokyo. A media philosophy expert who also studied musical composition and electronic music, in the early 1980s he ended up working as copywriter for advertising multinationals. He is professor of Languages and Techniques of Advertising at the Faculty of Communication at the University of Rome. He has published La morte della pubblicità (Castelvecchi 1994), Manuale di disinformazione(Castelvecchi 1995), and is now writing a controversial essay titledCritique of Sports Reason.

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Luigi Santambrogio - Libero

E' provato:Gesù lava più bianco.

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